Navigating Anonymity in Online Communities: A Multilevel Perspective : Examining user experiences and perceptions of online anonymity in the Fishbrain enthusiast community

Abstract: This study examines the intricate dynamics of online anonymity in the context of Fishbrain, a platform for fishing enthusiasts. By conducting semi-structured interviews with ten Fishbrain users, I scrutinized the experiences and understanding of online anonymity through a deductive thematic analysis approach. This research was further underpinned by a comprehensive platform analysis. Using Eklund et al.'s framework [15], I studied six themes that encompass both macro and micro-regulating structures that govern online anonymity. The research findings highlight the pivotal role of these structures, revealing that users frequently balance the advantages of disclosing personal information against potential risks. This study accentuates the need to consider a spectrum of factors—commercial, legal, and technological structures, alongside the factual, social group, and physical facets of anonymity—when investigating online anonymity. This research expands the existing body of knowledge on online anonymity and provides valuable insights for platforms like Fishbrain to better address their users' concerns and customize their features and policies effectively.