The modern folkhem

Abstract: ”Most of Sweden’s surface is covered by forest, 68 percent is woodland; the built-up and landscaped land does not make up more than 3 percent of Sweden’s total land area. About 50% of the forest land is made of pine (Pinus sylvestris), making it the most common tree species in the country’s forests.” In the 70s, a design movement was established in Swedish homes “ Svensk fur”. It was cheap, honest, robust and simple which Scandinavian design is identified with. After “Svensk fur” was erased and replaced with more exclusive, lightweight and bright woods from being the primary material for furniture and other household items. A cultural phenomenon that disappeared from Swedish heritage and tradition that I want to bring back and illuminate with new eyes and interpretations. How can I implement a design movement that was current in the 70s that fits into today’s standardization and sustainability criteria - what needs to be done differently but still preserve the character that made it so unique and attractive? By researching Swedish tradition in design history and craftsmanship which is becoming fewer andfewer is my mission to bring back the heritage we once had which are about to leave this generation- if we do not act now. We are currently facing crises like wars, global conflicts, inflations and lack of raw materials within the countries and high import prices. Which generates overpriced and unaffordable products on the market. I want to design from a long-term perspective and focus on honest, sustainable materials that will last for several generations, by iterating with new solutions to become even more sustainable and practical. Together with Wigell’s chair factory and other local factories, I have been closely involved in theproduction and got to know the heritage and history they possess by working with skilled craftsmen and being on site and experiencing Swedish craftsmanship down to its roots.