Uncovering the cultural expression and identity of young Vietnamese American through TikTok

Abstract: This research explores the cultural representation, identity, and practices of young Vietnamese Americans through TikTok. The primary argument is that social media plays a critical role in facilitating cultural exchange and cultivating a sense of belonging for young immigrants living far away from their ancestral homelands. The study focuses on the main theoretical discussions on culture in mediated space, migration, and media representation, as well as the construction of the youthful sense of self on social media, to guide these aims. The research questions focus on the role that TikTok plays in the formation and expression of the cultural identity of young Vietnamese immigrants and the reactions of the audience to these representations. The study uses a critical realism approach, which recognizes the importance of social environment, culture, and power relations in shaping research outcomes. The research employs a case study research method, which is useful for understanding the underlying social structures and power relations that shape the social phenomenon under investigation. Qualitative methods are used for data collection, including qualitative content analysis of TikTok videos and audience reactions, as well as netnographic observation. The researcher's involvement in collecting and analyzing the data is emphasized, as it enables the researcher to gain a unique perspective on the cultural practices of young Vietnamese Americans on TikTok. Through analysis of TikTok content, comments, and engagement, the study seeks to provide a deeper understanding of the ways in which young Vietnamese immigrants use TikTok to negotiate their cultural identity and connect with their ancestral homeland. The analysis found that creators used humor and satire to critique traditional cultural practices and expectations while celebrating and sharing aspects of their cultural identity, which allowed them to connect with other young Vietnamese Americans. The use of Vietnamese language, food, and music allowed them to share their culture with a global audience, while also building a sense of community and belonging. The audience's reactions to these representations were overwhelmingly positive, with many viewers expressing appreciation for the creators' efforts to share their culture and experiences while challenging traditional cultural expectations and norms. Finally, the research offers insight into the impact of these cultural exchanges on a larger community. Potential gaps in the research include small sample size and a focus solely on TikTok, limiting generalizability and representation of how young Vietnamese immigrants use other social media platforms. The analysis of comments is also limited and short-term connections formed through TikTok, as well as problematic algorithms and display of comments, may limit the potential impact of cultural exchange and community development. The study does not address the negative consequences of social media use and power dynamics that influence technology use by marginalized groups to maintain cultural identities. Future research can address these gaps for a comprehensive understanding of technology and culture.