Mickey Mouse goes to Shanghai

Abstract: This thesis reports on the present situation of the five existing Disney theme parks and the performance of Shanghai — the city where the next Disney resort will be located is. The ownership and management of Disney Resorts is seen in relation to the financial result. An overview of all Disney resorts to causes on some problems Disney has had and the characteristics of the company. Together with analyzes of the present financial, theme parks, labor market and child entertainment market situation in Shanghai, the author forecasts the coming Disney resort in Shanghai, elements of failure and success, and the effects they could bring to Shanghai, China and the Walt Disney Company. At the end, the author gives some suggestions for the cooperation between Disneyland and the Shanghai government.