A TRUCK DRIVER’S GUIDE TO SUSTAINABLE DRIVING A Qualitative User Experience Evaluation of Volvo Trucks’ On-Board Driver Coaching System

Abstract: Eco-driving and ways to reduce carbon emissions is a burning topical issue. Volvo Trucks’ on-board driver coaching system gives information via tips and gauges to truck drivers about how to practice sustainable driving. This qualitative study’s purpose was to gather feedback from truck drivers about the user experience of and the motivation created by the system. Based on this, design implications in form of suggestions for the future development of the system were formulated. This was done by conducting semi-structured interviews with eight truck drivers and two experts. Qualitative content analysis was used, by creating themes in an inducible manner, to collect insights from the interviews. Three main themes were identified including aspects such as how the interaction with the system was perceived and how changes in the current system could benefit the user. The findings showed a range of experiences, although the experience of not fully understanding the system stood out. Design implications included three areas: to trust the truck driver’s competence, clarification and transparency, and customisation. Overall, the user experience and motivational factors of the driver coaching system would benefit from being more tailored to individual drivers and to use more data for more context-precise and relevant information.