The Interplay between Product Innovation and Distribution Network : A case study of ZYN's Success in the US Nicotine Pouch Market

University essay from Uppsala universitet/Företagsekonomiska institutionen

Author: Johannes Lindgren Ingman; Alexander Strand; [2023]

Keywords: Innovative Products; Value Proposition; Demand Creation; Distribution Network; Market Success; Nicotine Pouches; Swedish Match;

Abstract:

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