Where hype, hope, and reality meet: The relationships between expectations and experiences of new jobs and work culture

Abstract: Due to labor shortages and an aging workforce, businesses are having difficulty hiring and maintaining talented staff. Employer branding is an important factor in attracting and keeping top employees. However, current research on job seekers' expectations and fulfillment is lacking. This study explores job seekers' expectations and how they align with job and organizational culture in reality. It examines the impact of employer branding, the fit between job seekers and companies, and biases in perception and expectations. This study ultimately seeks to provide insights into the factors that drive job seekers' choices and to enlighten employers about the discrepancies between their employer branding and the reality of their organization. In this study, both qualitative and quantitative data were gathered through surveys and interviews, which is known as a mixed methods technique. Interviews were performed with a recruitment firm and candidates that have started a job recently, while a survey was administered to a wider sample. The survey collected 100 qualifying replies for analysis, providing insights into job searchers' expectations and experiences. The findings show that job seekers value organizations with possibilities for development and growth when looking for new job opportunities. Moreover, individuals are more likely to be satisfied when they have a clear understanding of their professional goals and motivations and when these are consistent with their chosen career path. According to the findings of this study, a framework or procedure for determining the best fit between job seekers and roles in terms of incentives, values, and beliefs should be implemented. By aiming for the “dream fit” rather than just a “good fit” between employees and employers, businesses can not only retain staff but also enhance overall satisfaction and engagement.