Multidimensional Well-being in Regenerative Tourism Experiences : Travelers’ insights from Mahakala Retreats in Montenegro

Abstract: The COVID-19 pandemic had considerable effects on the tourism industry as well as on individuals. The lockdown led to long-lasting mental health consequences. Equally, awareness of well-being increased, and consequently, demand for tourism experiences that focus on well-being rose. Concerning the tourism industry, a rethinking process was evoked through the pandemic. Tourism scholars were in consensus that a paradigm shift was needed to counteract current sociocultural and environmental challenges while responding to the need to provide tourist offers that support the mental and physical health of consumers. The regenerative tourism paradigm offers a solution as it withdraws from the pro-growth agenda of the current tourism industry and strives towards a net positive impact on nature, people, and planet. The rise in well-being for the whole system is thereby aimed.The study contributed to the understanding of the regenerative tourism paradigm from the traveler's perspective. Thereby, travelers’ well-being is conceptualized in a multidimensional way including hedonic, eudaimonic, and social well-being. The aim of this study is to understand how different dimensions of well-being are experienced in regenerative tourism. A qualitative approach is applied by using interviews and observations to gather information. The case and research setting is thereby Mahakala Retreats Center in Montenegro which aligns with the principles of a regenerative tourism space. The narrative analysis following an inductive approach leads to the identification of three core themes that represent the answer to the research question. Findings reveal that hedonic well-being is experienced through being in a safe space, surrounded by beauty and nature. The dimension of social well-being is experienced by connecting with other retreat guests and lastly, eudaimonic well-being is experienced through self-reflection. These experiences are all fostered by the regenerative tourism space. It is argued that well-being itself constitutes the regenerative tourism experience, not an activity. The study furthermore identifies three new aspects of a regenerative tourism experience that go beyond the current established principles. Hence, experiencing beauty, experiencing a safe space and the balance between solitude and connection are aspects that are of high importance in regenerative tourism from the travelers' perspective.