Customer Relationship Management: A tool for consumer relationship development : A case study of Swedbank

University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

Author: Krystyna Samusenko; Mariam Malende; Kristi Tootmaa; [2015]

Keywords: CRM; Swedbank; an interaction model; relationship management;

Abstract:

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