Essays about: "CRM"

Showing result 1 - 5 of 165 essays containing the word CRM.

  1. 1. SaaS vs. IaaS vs. On-premise

    University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

    Author : Abdulkader Bayrakdar; Sebastian Nogara; [2019-11-18]
    Keywords : CRM; ERP; decision support; GDPR; IaaS; operation modes; SaaS;

    Abstract : Companies acquire software or make their ownsoftware depending on their resources and demands. As externalsoftware, Software as a Service (SaaS), has grown in breadthand depth, they have become increasingly popular. On-premisesoftware can also still be favorable as it may be more secure,private or economical. READ MORE

  2. 2. How do B2B companies approach CRM and the management of customer data in today’s era of social media and GDPR? : A Multiple Case Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Isabel Degerman; Johanna Eckerbom; Hong Gu; [2019]
    Keywords : Relationship marketing; CRM; CRM systems; Social media; Social CRM; GDPR; Customer data;

    Abstract : This multiple case study focuses on the customer relationship management (CRM) processes and the management of customer data within two international business-to-business (B2B) companies based in the southern parts of Sweden.  This study explores and compares these companies’ approaches to CRM in today’s era of social media and the General Data Protection Regulation (GDPR). READ MORE

  3. 3. On Optimization of Sequential Decision-Making in Customer Relationship Management using Deep Reinforcement Learning

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Christian Ryan; [2019]
    Keywords : ;

    Abstract : Customer relationship management (CRM) is a fickle but pivotal elementto the success of any business. Used correctly, it can not only yield higherrevenue and lower operational costs, but significantly boost customersatisfaction. Nonetheless, it can also be mismanaged—sacrificing thewell-being of customers for profitability. READ MORE

  4. 4. Investigative analysis of CRM System Implementation and the challenges attached to its integration into existing ERP System. From an Organization Perspective : A case study of a Freight Forwarding Company in Sweden

    University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management (CeLS); Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management (CeLS)

    Author : Kingsley Fredrick; Danielle Christopher; [2019]
    Keywords : ERP; CRM; Relationship Management; Freight Forwarding Industry; Customer Satisfaction;

    Abstract : Enterprise Resource Planning and Customer Relationship Management are two essential concepts in the global supply chain. These aspects are considered to be the backbone of organizational success as they ensure that the upstream and downstream members of the chain are working effectively to deliver services that meet the standards and the customer’s requirements. READ MORE

  5. 5. A Comparison of Relational and Graph Databases for CRM Systems

    University essay from Lunds universitet/Institutionen för datavetenskap

    Author : Victor Winberg; Jan Zubac; [2019]
    Keywords : SQL; Neo4j; graph databases; relational databases; databases; benchmark; CRM; Technology and Engineering;

    Abstract : In an age of increasing usage of heavily interconnected platforms, graph databases have increased in popularity due to their ease of modelling these systems. This thesis will evaluate if the graph database Neo4j can be used to model Lime's CRM System efficiently by comparing the performance of Neo4j and MS SQL on queries similar to those existing in Lime CRM. READ MORE