Essays about: "4p;s"

Found 5 essays containing the word 4p;s.

  1. 1. The 4P theory's role in a company's social media

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Nelli Nordlund; Shayan Karimi; [2019]
    Keywords : the 4P theory; social media platforms; marketing strategy; digitalization;

    Abstract : This bachelor thesis gives insight to the reader on the 4P theory’s role in a company’s social media marketing. This is a multiple case study where the authors investigated how these two companies apply 4P theory in their social media marketing. Furthermore. READ MORE

  3. 2. A Study of Hot el Occupancy : Using Multiple Linear Regression  and Market Strategy Analysis

    University essay from KTH/Matematisk statistik

    Author : Michaela Kareflod; Jennifer Ljungquist; [2016]
    Keywords : ;

    Abstract : This paper is based on collaboration between a company called StayAt HotelApart AB and two KTH students. It examines which factors that are influencing the hotel’s occupancy and how this may be increased by enhancing the market strategy. The aim is to provide a foundation for strategy development to the company. READ MORE

  4. 3. CREATIVE LEADERSHIP IN FASHION BUSINESS TODAY : A case study on MUUSE

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : ANASTASIA APOSTOLIDOU; [2013]
    Keywords : creative leadership; innovation; organizational creativity; fashion business; case study; case study; case study; entrepreneurship; meaningfulness;

    Abstract : Purpose: From an anthropological angle, the purpose of this paper is to shed light into how young innovative fashion companies can exercise creative leadership and reflect the creativity of their external image in their internal environment, towards their path to prosperity and success.Design/methodology/approach: The research analyses the case of MUUSE, a paradigmatic fashion company based in Copenhagen, Denmark in order to examine its creativity inside-out (external image and internal environment/operations). READ MORE

  5. 4. Mobile Imaging: A Market Analysis : MBA-thesis i marketing

    University essay from Institutionen för ekonomi

    Author : J Håkan Svensson; Fadi Abbas; [2008]
    Keywords : market analysis;

    Abstract : Abstract   Camera phones are moving into the rapid growth stage and they will rapidly be the most common image capture device in the world. Analysis agencies Gartner, ABI-Research and Future Image estimate that over 650 million camera phones were shipped in 2007 and that by the end of the decade there will be a global population of over one billion mobile imaging handsets -- more than double the number of digital still cameras (DSC). READ MORE

  6. 5. TWO COUNTRIES - ONE MARKETING MIX? HOW TO ADOPT COMPANY’S MARKETING MIX TO FOREIGN MARKET - CASE STUDY OF VOLVO

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Aneta Szwejkowska; Leszek Puczynski; Konrad Jezierski; [2007]
    Keywords : marketing mix; adaptation; 4 Ps;

    Abstract : The discussion about 4P’s marketing mix covers two aspects. On the one hand, marketing mix activities are used to apply product into market and attract customers. Its activities are matched with every single market in different way. Managers are focused on country specification, customers’ demands and potential competitors. READ MORE