Essays about: "Advertising blindness"
Found 3 essays containing the words Advertising blindness.
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1. The phenomenon of advertising blindness : A qualitative case study of how a Swedish interior design company tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : This bachelor thesis researches the question of “How do Swedish interior design companies tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness?” through a qualitative case study. In order to conduct this research, relevant aspects of the phenomenon have been analysed in relation to actual marketing strategies. READ MORE
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2. The implicit and explicit memory of static and interactive objects in virtual reality
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Virtual reality applications are developing fast and break new grounds every day in new industries. In today's market, most of the virtual reality projects are funded by venture capitalists and are yet to produce any revenue. READ MORE
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3. The Impact of ConsumerNavigation Behaviour on VisualAttention to Online Advertising
University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)Abstract : The wide use of Internet has opened up many opportunities for advertisers. This has resulted in a multitude of ads in different format and contexts on everything from entertainment sites and online newspapers to search engine result pages (SERPs) and e-commerce websites. READ MORE
