Essays about: "Amanda Claesson"

Found 4 essays containing the words Amanda Claesson.

  1. 1. Right as Rain

    University essay from Lunds universitet/Industridesign

    Author : Emilia Amanda Claesson; [2021]
    Keywords : Arts and Architecture; Technology and Engineering;

    Abstract : As global warming continues to threaten our society we must all try to adapt in an attempt to diminish greenhouse gas emission. In order to counteract global warming Tretorn AB has chosen to pursue a more sustainable product line. In this thesis I have worked with a scenario of sudden flooding in an urban environment. READ MORE

  3. 2. Consumer Engagement on Instagram: Viewed through the perspectives of social influence and influencer marketing

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amanda Claesson; Nathalie Tägt Ljungberg; [2018]
    Keywords : Consumer Engagement; Instagram; Social Influence; Influencer Marketing; Social Media; Business and Economics;

    Abstract : Purpose: The purpose consists of gaining an understanding of how young consumers engage on Instagram. This was done by applying the perspectives of social influence and influencer marketing. Methodology: This study utilized a qualitative method from a social constructionist standpoint. The study has adopted an abductive approach. READ MORE

  4. 3. Findus horsemeat scandal - How should they handle a new food scandal?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amanda Claesson; Paulina Haux; Nathalie Tägt Ljungberg; [2018]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  5. 4. The Confusion of Content Marketing : a study to clarify the key dimensions of content marketing

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Amanda Claesson; Albin Jonsson; [2017]
    Keywords : Content marketing; marketing strategies; digital marketing; online marketing; branded content;

    Abstract : Content marketing is a popular marketing strategy, which has increased significantly during the last years. The term content marketing is new but companies have been working with parts of the strategy for decades. The new digital era changed the communication from a one-way to a two-way communica- tion. READ MORE