Essays about: "Paulina Haux"

Found 2 essays containing the words Paulina Haux.

1. 1. Findus horsemeat scandal - How should they handle a new food scandal?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Amanda Claesson; Paulina Haux; Nathalie Tägt Ljungberg; [2018]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

3. 2. The social media paradox

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Paulina Haux; Elisabet Lund; [2018]
   Keywords : Social media; Influencers; Conspicuous Consumption; Quality of Life; Consumer Behavior; Business and Economics;

   Abstract : Title The social media paradox How social media and influencers affect consumers’ perception of quality of life Course Code BUSN39 Global Marketing Authors Elisabet Lund & Paulina Haux Supervisor Peter Svensson Keywords Social media, Influencers, Conspicuous Consumption, Quality of Life and Consumer Behavior Purpose The purpose of this study is to investigate how consumers perceive the consumption of influencers and social media and how it affects their QOL. Methodology The research has a phenomenology approach where the focus lies on consumers’ different explanations of different subjective experiences. READ MORE