Essays about: "Antoniya Pavlova"

Found 3 essays containing the words Antoniya Pavlova.

1. 1. YouTube influence on Well-being brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Paula Kauppinen; Antoniya Pavlova; [2017]
   Keywords : Business and Economics;

   Abstract : This study aims to find a deeper understanding of how millennials, a consumer group of increasing importance, perceives endorsed brands in fitness and health vlogs. The study used a combination of netnography, including video and comment analysis, and qualitative, semistructured interviews with both audience and creator of vlogs as its methodology. READ MORE

3. 2. Can the white cat shine again? - The Puma Case

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Antoniya Pavlova; Johan Lehmann; Luis Ibbeken; [2017]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

4. 3. The evolution of product placement

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Antoniya Pavlova; Yulun Zhang; Jónas Óli Jónasson; [2016]
   Keywords : Business and Economics;

   Abstract : .... READ MORE