Essays about: "Beverly Law"

Found 1 essay containing the words Beverly Law.

  1. 1. Unpacking the "O" in VRIO: Organizational Deployment of Data Analytics and its Effect on Firm Performance

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Maria Tolkacheva; Beverly Law; [2022]
    Keywords : Data analytics; Firm performance; Resource-based view; Organizational deployment;

    Abstract : Drawing on the resource-based view (RBV) and the literature on data analytics (DA), this study provides a twofold contribution by studying the intersection between the RBV theory and DA. A review of past research unveils an under-researched and -theorized factor in the RBV's VRIO acronym, the "O" - organizational deployment. READ MORE