Essays about: "Beverly Law"
Found 1 essay containing the words Beverly Law.
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1. Unpacking the "O" in VRIO: Organizational Deployment of Data Analytics and its Effect on Firm Performance
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Drawing on the resource-based view (RBV) and the literature on data analytics (DA), this study provides a twofold contribution by studying the intersection between the RBV theory and DA. A review of past research unveils an under-researched and -theorized factor in the RBV's VRIO acronym, the "O" - organizational deployment. READ MORE
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