Essays about: "Blogger"

Showing result 21 - 25 of 26 essays containing the word Blogger.

  1. 21. Because you cannot recommend yourself

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Tuire Melander; [2014]
    Keywords : practitioner perspective; public relations; communication; social media; blogs; blog marketing; Social Sciences;

    Abstract : “Because you cannot recommend yourself” – An exploratory study of practitioner perceptions on the use and challenges ofblogs as a medium in PR In the 21st century, an overwhelming majority of all information generated by companies and consumers is digital. Having gone from passive audiences to actively coproducing content for PR and marketing, consumers are better positioned than ever to share their experiences and recommendations through online social networks. READ MORE

  3. 22. From blog to business. Young women’s new way of entrepreneurship?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Julia Minges; Olivia Wettstam; [2013-07-15]
    Keywords : blogs; business; blogging; entrepreneurship; platform; creating; business opportunities; attributes;

    Abstract : In a world more connected than ever, we find ourselves calling, texting, emailing, twittering or facebooking each other every single day. The blogs have been introduced and are being used over large parts of the world, also Sweden is under its’ spell. READ MORE

  4. 23. Why blogs? - An exploratory study on blog reading among young women in Sweden

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Laima Kornejeva; [2012-10-05]
    Keywords : Social media; blog readers; marketing communications; word-of-mouth WOM ; blogs; uses and gratifications; new media;

    Abstract : Purpose: To explore why and how young women in Sweden are reading blogs. Background: Consumers are turning away from the traditional elements of the promotion mix; in particular, they are reducing their reliance on advertising. READ MORE

  5. 24. Europe Through the Eyes of Travel Bloggers: A Eurail Case Study

    University essay from Lunds universitet/Europastudier

    Author : Larissa Olenicoff; [2012]
    Keywords : blogs; travel; tourism; European identity; Cultural Sciences;

    Abstract : This paper seeks to explore what perceptions travel bloggers have of Europe and also what perceptions of Europe they might be transmitting to their readers. Based around Eurail’s Blog Trail 2011 campaign, five blogs were analyzed in an effort to uncover common characteristics of European destinations visited. READ MORE

  6. 25. "Mobile Fashion" Application

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Morvarid Kashanipour; [2012]
    Keywords : Outfit-centric accessories; Aesthetic Interaction; Mobile design; Match application; Mobile Fashion application;

    Abstract : This master thesis investigates studies on fashion oriented people according to the "Outfit-Centric Accessories" concept. The outfit-centric accessories concept originated from recent research study by Juhlin and Zhang (2011) about mobile phone representation in fashion and Aesthetic of Interaction area of Human-Computer Interaction (HCI). READ MORE