Essays about: "Blogger"

Showing result 6 - 10 of 26 essays containing the word Blogger.

  1. 6. "In collaboration with..." The presentation of sponsored posts in lifestyle blogs and consumers' interpretation : The Case of Michaela Forni

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Amanda Mattisson; Caroline Wilkens; Sanna Nevala; [2017]
    Keywords : Blog marketing; storytelling; sponsored content; influencer marketing;

    Abstract : Background: Due to the rapid growth of social media usage, marketing has significantly moved from traditional ways towards digital marketing. In today’s society, people are exposed to an overload of information through various media channels. READ MORE

  3. 7. Celebpreneurship : The Evolvement of Entrepreneurship through Celebrification

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Burak Celebi; Markus Schumacher; Matthias Hunz; [2016]
    Keywords : Celebpreneurship Celebrity Entrepreneurship Celebrification Effectuation Causation Online Networks Capitals Bloggers Case Study Observational Research;

    Abstract : This study investigates and aims to capture a new phenomenon: “celebpreneurship”, a new form of entrepreneurship emerged through the celebrification process. Where ordinary individuals transform into celebrities, and become entrepreneurial when they reach certain amount of “well-knowness”, in order to monetize their activities. READ MORE

  4. 8. Cognitive Assisted Blogger

    University essay from Lunds universitet/Högskoleingenjörsutbildning i datateknik

    Author : Oliver Sjöstrand; Maximillian Vilensten; [2016]
    Keywords : cognitive; speech to text; cloud; api; ibm; social media; Technology and Engineering;

    Abstract : In this thesis a cognitive application is developed using IBMs cloud platform Bluemix and its Watson services. The goal of the application is to make it easier for bloggers and journalists to publish online during conferences. READ MORE

  5. 9. Blogs as a new tool of communication and promotion of fashion brands : How do fashion companies make use of bloggers as a new tool of communication to promote their brands?

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Camille PELAT; Madeleine CABOT; [2016]
    Keywords : branding; fashion; fashion brands; fashion blogs; bloggers; online communication; web 2.0; social media; word-of-mouth;

    Abstract : Title: Blogs as a new tool of communication and promotion of fashion brands. Research question: How do fashion companies make use of bloggers as a new tool of communication to promote their brands? Purpose: The purpose of this study is to observe and explore how the fashion brands use bloggers and their blogs as a new method to advertise and communicate about them and their products to consumers. READ MORE

  6. 10. What makes Finnish companies use inbound marketing and why blogger is the most attractive collaboration partner

    University essay from Umeå universitet/Företagsekonomi

    Author : Suvi Nieminen; Mwendwa Mazengo; [2016]
    Keywords : ;

    Abstract : In our ever-changing world it is extremely important to stay on top what comes to marketing and doing business. Companies needs consistently find new ways to market their products in order to keep interest of the consumer. READ MORE