Essays about: "Blogger"

Showing result 11 - 15 of 26 essays containing the word Blogger.

  1. 11. Common Practices in Blogger Relations - An Exploratory Research on Structures, Dynamics and Dependencies

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Daniela Weltz; [2016]
    Keywords : blogger relations; influencer relations; interdependence; professional blogger; PR agencies; Social Sciences;

    Abstract : The blogosphere recently experiences an increasing attention by PR practice which engages in blogger relations to target bloggers as influential online gate-keepers. Bloggers thereby are given numerous possibilities to make use of their authenticity and credibility, and endorse brands through collaborations with PR. READ MORE

  3. 12. Influencer Marketing : the characteristics and components of fashion influencer marketing

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Nathalie Zietek; [2016]
    Keywords : Influencer Marketing; Social Media; Blogger; Instagram; Fashion; Brands; Micro-Influencer;

    Abstract : The ad blocking hype has brought new challenges for fashion brands to be seen and heard. Therefore new marketing strategies have to be found. Since the usage of mobile devises increased and consumers spend more time on online social networks - influencer marketing had been found as a authentic marketing channel to reach the consumers. READ MORE

  4. 13. Cross-cultural analysis of Death perception

    University essay from Högskolan i Skövde/Institutionen för hälsa och lärande

    Author : Rita Coelho; [2016]
    Keywords : death; culture; blogs; quantitative; qualitative; social psychology; uncertainty avoidance; död; kultur; bloggar; innehållsanalys; socialpsykologi; osäkerhetsundvikande;

    Abstract : This study aims to gain a deeper understanding of the culturally-specific meanings of death, manifested in personal stories presented in social media. Content analysis is used to analyse 140 posts, in three languages and from authors from 12 national affiliations. READ MORE

  5. 14. A bloggers' perspective on responsibility in sustainable lifestyle blogs

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Annabell Lehne; [2016]
    Keywords : blogs; citizenship; responsibility; sustainable lifestyle; environment;

    Abstract : The internet has changed the way we communicate. Through blogs it is now possible for everyone to raise a voice that can be heard. Sustainable lifestyle bloggers provoke an opportunity to spread environmental knowledge and encourage individuals to embrace a sustainable lifestyle. READ MORE

  6. 15. Follow Me! The Ultimate Quest for Consumer and Brand Interaction in Social Media

    University essay from Göteborgs universitet/Graduate School

    Author : Maria Ahlberg; [2015-07-08]
    Keywords : Social Media Marketing; Social CRM; Social Media; Act of Following; Media Sharing Platforms; Social Media Interactions; S-O-R Framework for Social Media Metrics; Online Consumer Behaviour;

    Abstract : Abstract In the marketing world, in which social media is becoming a natural part of any company’s or brand’s marketing strategy, it is crucial to stay current on how to reach target groups. Interactions between brand and consumer are essential when building relationships in order to gain trust and loyalty. READ MORE