Essays about: "Brand Loyalty SMARTPHONE"

Showing result 1 - 5 of 6 essays containing the words Brand Loyalty SMARTPHONE.

1. 1. Consumer Value Perception of Smartphones : A Comparative Study of Swedish and Japanese Millennials

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Eric Adam George Akiba; Robin Jonsson; [2022]
   Keywords : Consumer value perception; Smartphone value perception; Comparative study of Japanese and Swedish Millennials; Value perception categories.;

   Abstract : Background: With the emergence of smartphones being a novel and increasingly relevant occurrence, and both the Swedish and Japanese markets being highly prominent in smartphone usage and technological adoption, there exists an avenue of research that compares these two markets. This research examines the consumer value perception of smartphones in millennials, the first digital natives, comparatively between the two markets. READ MORE

3. 2. The Smartphone Consumer Decision-MakingProcess of University Students in Sweden: The Case of iPhone

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Alek Vladimirov Ivanov; Eric Adam George Akiba; Konstantin Krasimirov Konov; [2021]
   Keywords : Five-stage consumer decision-making process; iPhone; Purchase behavior; Smartphone usage; University Students in Sweden;

   Abstract : Background: The emergence of mobile phones today and in history proves to beexceptionally unique in the consumer electronics market as well as the telecommunicationmarket. The reason behind the huge growth of the industry has been the exceptional evolutionof the technology used in the mobile devices in terms of performance and miniaturization. READ MORE

4. 3. The Impact of Social Media Marketing on Brand Loyalty : Case Study of Samsung Smartphones in Vietnam

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Thi Phuong Quynh Vu; Thi Thu Trang Vu; [2021]
   Keywords : Social media marketing; Social media marketing activities; Brand loyalty; Digital marketing; Samsung smartphones; Vietnam market.;

   Abstract : Background: Social media marketing has been used to facilitate communications and interactions between customers and brands and is considered as the effective driver to influence the customers’ buying behaviours and loyalty. Since its emergence in Vietnam market, Samsung smartphone brand has secured a considerable market share in this country and has activated some social media platforms to stay connected with its customers. READ MORE

5. 4. Consumer-Based Brand Equity in the Smartphone Era : Consumer Attitudes towards Push Notifications

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Sara Göransson; Johanna Kristoffersson; Daniel Ýmir Rigollet; [2016]
   Keywords : Mobile marketing; Push Notifications; Consumer Attitudes; Consumer-Based Brand Equity; Fashion Brands;

   Abstract : Background: New technologies have created a growing audience for mobile electronic communication and promotions that companies can utilize. From this, the phenomenon of mobile marketing has evolved, along with methods such as push notifications. READ MORE

6. 5. Brand loyalty in Smartphone

   University essay from Företagsekonomiska institutionen

   Author : Mulugeta Z Forsido; [2012]
   Keywords : Smartphone; Brand loyalty; Customer satisfaction; Perceived quality; Brand image; Brand switching cost; Customer product involvement; Sweden;

   Abstract : Abstract Problem statement – what factors determine brand loyalty in Smartphone? Purpose – The purpose of this study is to examine causal antecedent factors leading to brandloyalty in the Swedish Smartphone market Theory – theoretical review and critical analysis of academic journals related to dependantand independent variables and conceptual model is formulated. Methodology - Quantitative approach is used to quantify the relationship between dependantand independent variables based on the proposed theoretical model that delineates therelationships between dependant variable brand loyalty and the independent variablescustomer satisfaction, perceived quality, brand experience, brand image, brand switching costand product involvement. READ MORE