Essays about: "Daniel Ýmir Rigollet"

Found 2 essays containing the words Daniel Ýmir Rigollet.

  1. 1. Consumer-Based Brand Equity in the Smartphone Era : Consumer Attitudes towards Push Notifications

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sara Göransson; Johanna Kristoffersson; Daniel Ýmir Rigollet; [2016]
    Keywords : Mobile marketing; Push Notifications; Consumer Attitudes; Consumer-Based Brand Equity; Fashion Brands;

    Abstract : Background: New technologies have created a growing audience for mobile electronic communication and promotions that companies can utilize. From this, the phenomenon of mobile marketing has evolved, along with methods such as push notifications. READ MORE

  3. 2. Consumer Attitudes towards Push Notifications : As a Marketing Tool to Trigger Impulse Buying Behaviour in Smartphone Users

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Daníel Ýmir Rigollet; Hannah Kumlin; [2015]
    Keywords : marketing; entrepreneurship; mobile commerce; push notifications; impulse buying; retail; consumer behaviour;

    Abstract : This thesis takes the reader on an exploratory journey into the development of impulse purchasing behaviour stemming from the increased usage of web-connected smartphones. At an unprecedented rate, consumers are able to access businesses online, twenty-four hours a day, seven days a week, at their own convenience, without restrictions other than a connection to the World Wide Web. READ MORE