Essays about: "Brand Switching Behaviour"

Found 5 essays containing the words Brand Switching Behaviour.

1. 1. The Impact of Sustainable Advertising and its Relationship to Consumer Brand Loyalty : An Empirical Study of Young Adults and their Brand Switching Behaviour on High- and Low Involvement Products

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Alice Jernberg; Sandra Eklund; Andreea-Jessica Roman; [2020]
   Keywords : Sustainable Advertisements; Green Advertisements; Consumer Behaviour; Purchase Decisions; Brand Loyalty;

   Abstract : Even though the majority of companies have realised the benefits of implementing sustainability practices into their business strategies today, the problem is that the marketing of these activities still has a negative impact on the environment. Therefore, the purpose of this research is to examine if the impact of sustainable advertisements can influence the purchase decisions of young adults who show loyalty to another brand. READ MORE

3. 2. The Impact of Promotions on Store Visits: A Counterfactual Approach

   University essay from Lunds universitet/Statistiska institutionen

   Author : Joel Persson; [2018]
   Keywords : Promotion; potential outcomes; counterfactual analysis; treatment effects; panel data econometrics; spatio-temporal; Mathematics and Statistics; Business and Economics;

   Abstract : This thesis empirically quantifies the impact of promotions on store visits in the Swedish grocery retailing sector with nationally representative panel data on household purchases of ground coffee. Using the potential outcomes framework, the impact is calculated as the difference between outcomes with promotion and their counterfactuals estimated with two regression models. READ MORE

4. 3. Towards Understanding Consumer Reactions in Out-of-Stock Situations: A comparison of price promoted versus regular-priced items in grocery retail

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Susan Timmerman; Christina Hajszan; [2016]
   Keywords : Out-of-Stock; Stock-out; Promotion; Price promotion; Consumer decisionmaking; Consumer behaviour; Grocery retail; Business and Economics;

   Abstract : Temporarily unavailable products in the grocery retail environment cause problems for multiple parties, resulting in possible sales losses for retailers and high dissatisfaction among consumers. With price promoted products being twice as often out-of-stock (OOS) as regular-priced items, the need for a further understanding of reactions to price promoted products is evident. READ MORE

5. 4. Facebook in the Banking Industry : A Case Study in SEB, Sweden

   University essay from IHH, Företagsekonomi

   Author : Dzenana Halilovic; Evelina Samuelsson; Louice Jonson; [2011]
   Keywords : Relationship marketing; social media; Facebook; SEB; communication; loyalty; customer satisfaction; long term relations;

   Abstract : The technological progress the world is experiencing has also changed the way banking is done in Sweden today. One tough challenge for the banking industry is the moderately homogenous products and services they offer, which make banking particularly exposed and sensitive to customers and their switching behaviour. READ MORE

6. 5. What Drives customer loyalty and Profitability? Analysis of Perspectives of retail customers in Ghana's Banking Industry

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Daniel Nukpezah; Cephas Nyumuyo; [2009]
   Keywords : Service quality; customer satisfaction; competitive pricing price satisfaction ; customer loyalty; brand image and reputation; customer switching; profitability; market share; SERVPERF; SERVQUAL;

   Abstract : Customer loyalty as a concept is a critical strategic option in today’s competitive environment. It is no surprise therefore that managers and researchers have increased their study and understanding of the concept as a strategic marketing imperative over the past decades to capture market share and improve profitability. READ MORE