Essays about: "Brand equity, brand preference, and purchase intention"

Found 2 essays containing the words Brand equity, brand preference, and purchase intention.

1. 1. iPrefer : A Qualtative Study of the Drivers of Brand Preference in the Swedish Smartphone Market

   University essay from Företagsekonomiska institutionen

   Author : Sara Djerv; Zeina Malla; [2012]
   Keywords : Brand Equity; Brand Perception; Brand Preference; Purchase Intention; Smartphone; Perceived Quality;

   Abstract : Problem Discussion: The rapid development of the smartphone market led formerly well-established brands to subdue to new entrants. Understanding what drives brand preferences within the dynamic smartphone market is key to formulating marketing efforts that influence purchase intentions. READ MORE

3. 2. Purchasing Intentions of Young Thai Male towards Men‟s Skin Care Products

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Tipaporn Bumrungkitjareon; Suveera Tanasansopin; [2011]
   Keywords : Brand equity; Brand preference; Purchase intention; Men s skin care OR cosmetic product; Consumer behavior and male; Thailand;

   Abstract : Title: Purchasing Intentions of Young Thai Male towards Men's Skin Care Products Problem: Men concern more about their image than ever before. This behavior is becoming a new trend in cosmetic market. Moreover, Thailand is one of the fast growing cosmetics industry, particularly male skin care market within countries in Asia-Pacific region. READ MORE