Essays about: "Branding importance"

Showing result 21 - 25 of 190 essays containing the words Branding importance.

  1. 21. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study

    University essay from Umeå universitet/Företagsekonomi

    Author : Sarafat Hossain; Liana Hakobyan; [2022]
    Keywords : sustainability terminologies; branding; brand messaging; manufacturing; sustainable manufacturing; customer perception; Sweden;

    Abstract : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. READ MORE

  3. 22. Branding in the Metaverse: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Thiago Costa; Alaa Eldin Helal; [2022]
    Keywords : Branding; Brand Management; Metaverse; Decentralization; Blockchain; Web 3.0; NFT; DAO; Decentralized Branding; Business and Economics;

    Abstract : Purpose: The purpose of this exploratory qualitative research is: First, to explore what brands understand by metaverse and how they perform branding in this new context. Second, to investigate how established constructivist approaches to branding are performed within the metaverse. READ MORE

  4. 23. How to build a brand : Evoking the right emotions in audience perception

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Niklas Eriksson; [2022]
    Keywords : ;

    Abstract : In order to be competitive in the marketplace, all company’s need to have a well-established and thought-out brand. It is difficult to create a brand that conveys the right feeling and establishes a connection with its target group. The process consists of many steps and subjective opinions are difficult to measure. READ MORE

  5. 24. PUBLIC PERCEPTIONS ABOUT NATO BRAND: THE CASE OF GREEK GENERATION Z

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Georgia Moysaki; [2022]
    Keywords : NATO; Greece; branding; security; public diplomacy; communication fields; credibility; argumentation; information; Ukraine war; Social Sciences;

    Abstract : During the 21st century, public diplomacy and branding received a new angle and application closely related with the meaning of securitization. Even though the importance of this meaning, researchers nowadays notice a research gap considering the three above-mentioned fields. READ MORE

  6. 25. Swedish university brand personality and student choice : How does the university brand personality influence international students when selecting a higher education institution? Case study: Jönköping University

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Thi Thu Huyen Do; Veselin Ralev; [2021]
    Keywords : University branding; Brand personality; Higher education; University choice; International students choice; Decision-making process of students;

    Abstract : Background: There has been an increasing trend of more Swedish higher education institutions competing for international students in response to international student mobility trends, self-management and budget securement, and government-backed recruitment campaigns. An emerging stream of higher education research is brand personality, and it may represent a robust basis for differentiation between many universities competing for student recruitment. READ MORE