Essays about: "Branding importance"
Showing result 6 - 10 of 190 essays containing the words Branding importance.
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6. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE
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7. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. READ MORE
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8. Employer bradning pre- and post the COVID-19 pandemic : Attracting highly skilled talent in the technology industry
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Employer Branding is a relatively new concept stemming from concepts of HRM, however, the conceptualization has not yet been applied to current changes arising with the COVID-19 virus. Ambler and Barrow (1996) introduced their three-dimensional framework. READ MORE
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9. "Nobody survives alone here": Unravelling the role of a tourism network in sustainable destination development : A case study of Muonio, Finland
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : As tourism continues to grow, the need for sustainable management and governance of tourism destinations becomes increasingly urgent. This arguably requires the participation, cooperation, and collaboration of a variety of destination stakeholders. READ MORE
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10. Does Brand Personality Beat Sustainability Claims?
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Sustainability has been an inevitable topic globally and its importance is not expected to decline in the near future. Lately, sustainable options have taken a bigger proportion of the market share within the fashion industry. READ MORE