Essays about: "Business Relationships"

Showing result 11 - 15 of 996 essays containing the words Business Relationships.

  1. 11. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

    University essay from Göteborgs universitet/Graduate School

    Author : Karin Gåsste; Antara Islam; [2023-07-03]
    Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

    Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

  3. 12. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty

    University essay from Göteborgs universitet/Graduate School

    Author : Sofia Granberg; Julia Löfblad; [2023-07-03]
    Keywords : Twitter; podcast; e-zine; social media usage; football; fandom; brands; involvement; team identification; attitudinal loyalty; behavioral loyalty;

    Abstract : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. READ MORE

  4. 13. The Impact of COVID-19 on Abnormal Tone in Corporate Communication: A Comparative Analysis of Affected and Non-Affected Industries

    University essay from Göteborgs universitet/Graduate School

    Author : Muhammad Bilal; Tanvir Reza Akash; [2023-07-03]
    Keywords : Abnormal Tone; Affected Non-Affected Industries; CEO Letter; Covid-19; Impression Management; Information Content;

    Abstract : Background and Problem Definition: Effective communication is crucial for stakeholder relationships. CEO letters convey important information, but during crises, companies and industries may misrepresent their financial health to maintain a positive impression, potentially through abnormal tone. READ MORE

  5. 14. Understanding The Motives Of Scandinavian Retail Companies CSR-efforts At Their Offshore Suppliers

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Vendela Axelsson; David Löfven; [2023-06-28]
    Keywords : Sustainability ⋅ Business ethics ⋅ Supply chain ⋅ CSR ⋅ Scandinavian Retail Industry;

    Abstract : Corporate Social Responsibility (CSR) has gained substantial significance in recent years, driven by the growing societal emphasis on sustainability. Businesses are now expected to contribute to social and environmental goals alongside economic performance. READ MORE

  6. 15. Born digital firms entry mode in foreign markets

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Simity During Mosetta; Elmeida Rezniqi; [2023-06-28]
    Keywords : ;

    Abstract : The development of digitalization has led to the emergence of a new type of firm, born digital firms. However, how these firms enter a foreign market is not well researched by scholars within the field of entry mode theory in international business. READ MORE