Essays about: "Business Relationships"
Showing result 16 - 20 of 996 essays containing the words Business Relationships.
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16. Hanoi's Roving Street Vendors : Navigating Cultural and Urban Transformations in the Digital Age
University essay from Malmö högskola/Institutionen för konst, kultur och kommunikation (K3)Abstract : The paper emphasizes the resilience and transformative nature of Vietnam's street vending culture in the face of social change. In Vietnam, street vendors operate within a network of cooperation, interdependence, and communal support, forming a new economic system that exemplifies the emergence of a distinctive culture. READ MORE
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17. Sustainability Content on Social Media Marketing with a B2B Perspective : A qualitative multiple case study on sustainability in social media marketing in the global manufacturing industry
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Purpose: The purpose of this study is to investigate how sustainability can be used in social media marketing to create trust and commitment in B2B relationships with all stakeholders. Method: Multiple case study with an abductive approach, data collection through nine semi-structured interviews and several sources of secondary data. READ MORE
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18. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE
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19. Towards Circular Business Models in Swedish Rock and Soil Material Management : An Ecosystem-level Exploration
University essay from Linköpings universitet/Projekt, innovationer och entreprenörskapAbstract : The rapid growth of Swedish metropolitan regions, has led to increased demand for rock and soil materials for building construction and infrastructural work. Sweden's rock and soil material management industry extracts over 100 million tons of aggregate per year, while only succeeding in recycling 1% of it. READ MORE
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20. How sustainable are sustainable enterprises? Examining sustainability and economic value trade-offs in a Danish coffee company
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Starting a sustainable business is challenging because growth decisions need to balance sustainability impact and economic feasibility. This thesis seeks to examine what trade-offs sustainable enterprises face and how they balance decision making when faced with these dual logics. READ MORE
