Essays about: "Sofia Granberg"

Found 2 essays containing the words Sofia Granberg.

1. 1. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty

   University essay from Göteborgs universitet/Graduate School

   Author : Sofia Granberg; Julia Löfblad; [2023-07-03]
   Keywords : Twitter; podcast; e-zine; social media usage; football; fandom; brands; involvement; team identification; attitudinal loyalty; behavioral loyalty;

   Abstract : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. READ MORE

3. 2. Becoming a partner in the audit profession : -Does the partner recruitment process discriminate against women?

   University essay from IHH, Företagsekonomi

   Author : Sofia Granberg; Veronica Suneson; [2013]
   Keywords : Partner recruitment process; Audit profession; Discrimination; Women; Partner; Gender equality;

   Abstract : Abstract The audit profession used to be a profession highly dominated by men. However, this has changed but there are still few women who reach the highest position, partner. Statistics from 2013 show that female partners represent 13 percent to 20 percent in the five largest audit firms in Sweden. READ MORE