Essays about: "Business Segmentation"

Showing result 1 - 5 of 88 essays containing the words Business Segmentation.

  1. 1. Thriving Amidst Complexity: the Dynamics Within the Market of Parallel Imports of Pharmaceuticals in Sweden

    University essay from Lunds universitet/Produktionsekonomi

    Author : Oscar Privileggio Cederhed; [2024]
    Keywords : Pharmaceutical industry; parallel imports; regulations; regulatory environment; supply chain mapping; market drivers; competition; Technology and Engineering;

    Abstract : Theory on competition within free markets is well developed and creates a fundament on which operational and strategic decisions rest upon. Regulations, such as in the pharmaceutical industry, create a dimension which strongly affects the operations of all organisations within the industry - and thus also the competition. READ MORE

  3. 2. Customer segmentation in Retail: An Experiment in Sweden

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Nagma Athar Memon; [2023]
    Keywords : Customer Segmentation; Customer Relationship Management; Clustering; RFM; LRFMP;

    Abstract : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. READ MORE

  4. 3. Individual revenue forecasting in the banking sector

    University essay from Lunds universitet/Nationalekonomiska institutionen; Lunds universitet/Statistiska institutionen

    Author : Ricardo Jorge Pinto Brandão; Simona Sulzickyte; [2023]
    Keywords : Revenue forecasting; Banking; Machine Learning; XGBoost; Customer segmentation; Business and Economics;

    Abstract : This paper analyses data from a Swedish bank combined with macroeconomic indicators to forecast revenues for individual customers over the course of four years. Separate models are created for recurring customers and customers who have just joined the bank. READ MORE

  5. 4. Bringing New Technology to a Complex Market : A Market Analysis of the VIPS Protocol

    University essay from Uppsala universitet/Industriell teknik

    Author : Staffan Leijnse; [2023]
    Keywords : B2B Marketing; Segmentation; Technology Transfer; Commercialization; Case Study;

    Abstract : University research being adopted by, or transferred to, industry has enabled many of the things we now take for granted. The road from a breakthrough at a university to societal consequences is however a long and winding road full of dead ends and surprising turns. READ MORE

  6. 5. Time Series Analysis and Binary Classification in a Car-Sharing Service : Application of data-driven methods for analysing trends, seasonality, residuals and prediction of user demand

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Aksel Uhr; [2023]
    Keywords : Smart mobility; Car-sharing; Time series analysis; Demand prediction; Machine learning; Supervised learning; Binary classification; Random forest; Smart mobilitet; Bildelning; Tidsseriaanalys; Efterfrågansprediktering; Maskininlärning; Väglett lärande; Binär klassificering; Slumpmässiga skogar;

    Abstract : Researchers have estimated a 20-percentage point increase in the world’s population residing in urban areas between 2011 and 2050. The increase in denser cities results in opportunities and challenges. Two of the challenges concern sustainability and mobility. READ MORE