Essays about: "RFM"
Found 4 essays containing the word RFM.
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1. Are large clearcuts the only way to manage forests? : a study of economic performance and deadwood production of various silviculture systems
University essay from SLU/Southern Swedish Forest Research CentreAbstract : Our forests are a natural resource which is needed for many purposes. Their importance and different values are expressed in the Swedish legislation, where production and environmental goals are set as equal. To many it is not sufficient, there has been a debate regarding how forests are managed and the practice of clear-cutting for decades. READ MORE
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2. The Myth of Incentive-Based Sales Strategies: an Empirical Analysis Contradicting Prevailing Theories using Data Mining and Hypothesis Testing Techniques
University essay from Högskolan Dalarna/Institutionen för information och teknikAbstract : In recent decades, the use of incentive-based reward programs to foster customer loyalty and promote sales has become prevalent in various industries. While these strategies are widely accepted and implemented, there is a significant gap in empirical studies to ascertain their real-world effectiveness. READ MORE
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3. Customer segmentation in Retail: An Experiment in Sweden
University essay from Stockholms universitet/Institutionen för data- och systemvetenskapAbstract : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. READ MORE
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4. Modelling Customer Lifetime Value in the Retail Banking Industry
University essay from KTH/Matematisk statistikAbstract : This thesis was conducted in cooperation with the Swedish bank SEB, who expressed interest in getting an increased understanding of how the marketing measure Customer Lifetime Value could be implemented and used in the retail banking industry. Accordingly, the purpose of this thesis was to provide insight into how Customer Lifetime Value could be modelled in an appropriate way in the retail banking industry and provide an increased understanding of necessary considerations for the modelling process. READ MORE