Essays about: "CSR and branding"

Showing result 6 - 10 of 32 essays containing the words CSR and branding.

  1. 6. CSR and Internal Stakeholders within the Swedish Fashion Retail Industry : An exploratory study on the relationship between organization and their employees in a harmful industry

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Marija Rusevska; Nathalie Singh; [2023]
    Keywords : CSR; Internal CSR; Employer Branding; Harmful Industry; Employer- Employee Relationship; Fashion Retail Industry;

    Abstract : Background: Managers can utilize tools such as Corporate social responsibility (CSR) and employer branding to manage the relationship between employees and the organization. CSR is a tool that can be used to make the organization look better. READ MORE

  3. 7. Boycotting, buycotting or doing nothing : A quantitative study of corporate reputation in relation to political consumerism

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Hannah Kyller; Hedvig Thorson; [2021]
    Keywords : Political Consumerism; Corporate Brand Reputation; Corporate Social Responsibility; Employer Branding; Corporate Image; Corporate Crisis;

    Abstract : Background: In previous years, Swedish company Na-kd has been promoted in the media due to allegations of poor working conditions. While this has potentially taken a hit on the company’s reputation, studying the relationship between corporate actions and perceptions of the public has been neglected. READ MORE

  4. 8. Esports brand shortcomings and opportunities

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Dominykas Vidziunas; Vinh Dao; [2021]
    Keywords : Esports; video games; brand heritage; corporate social responsibility; legitimacy; Business and Economics;

    Abstract : Purpose: Esports is a young industry that is experiencing an enormous boom in popularity. However, negative public perceptions are abundant, and there is a distinct lack of literature discussing esports from the branding perspective. READ MORE

  5. 9. Why CSR is a win-win concept : An explanatory study of the impact of CSR (Corporate Social Responsibility) on the attractiveness towards an employer

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Pontus Holm; Max Banfalvi; Alex Berlin; [2020]
    Keywords : ​Employer branding; Employer attractiveness; EmpAt scale; Corporate Social Responsibility; Triple Bottom Line.;

    Abstract : Background: ​The concept of CSR has become a more discussed topic in relation to employer attractiveness in recent years. Recent research pointed in the direction of CSR to be a vital tool to be utilised in order for employers to enhance their employer attractiveness. READ MORE

  6. 10. What Influences Employees to Become Digital Advocates? : A Quantitative Study of the Relationship Between Employer Branding and Digital Employee Advocacy in Industrial Organisations

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Josefin Ilic; Matilda Tranell; [2018]
    Keywords : Digital employee advocacy; employee advocates; social media; employer branding; organisational commitment; industrial organisations; brand advocacy; communication strategy.; Digitala förespråkare; anställda som förespråkare; sociala medier; employer branding; organisationsengagemang; industriella organisationer; varumärkesstrategi; kommunikationsstrategi.;

    Abstract : Since the introduction of social media, the corporate communication landscape has changed significantly, and thus organisations need to find new innovative ways to communicate. One emerging strategy is digital employee advocacy, which ultimately means that employees voluntarily endorse their employers on social media platforms. READ MORE