Essays about: "CSR and branding"

Showing result 11 - 15 of 32 essays containing the words CSR and branding.

  1. 11. To communicate or not to communicate : A case study of how corporate brands use corporate communication in order to rebuild a harmed corporate reputation.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Petra Ernberg; Anna Kihlberg; [2017]
    Keywords : Brand crisis; corporate brand; corporate identity; corporate reputation; CSR; corporate communication;

    Abstract : The shift from product- to corporate branding have resulted in a wider reach for organizations: containing both internal- and external stakeholders, that have resulted in that a corporate brand has to bear in mind of the importance of presenting itself as a cohesive brand throughout the different stakeholders. This in turn can be accomplished through corporate communication strategies. READ MORE

  3. 12. "A great place to work" : A study of how potential employees' perception of CSR affect the attractiveness of the employer brand

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Matilda Fridolfsson; Anna Malmsten; [2017]
    Keywords : Attractiveness; brand; brand management; CSR; employer branding; identification; image; sustainability;

    Abstract : The relation between CSR and the attractiveness of the employer brand has been widely researched, however it has, to the best of our knowledge, not incorporated potential employees’ identification into this relation. This study thus adds further knowledge to this research gap. READ MORE

  4. 13. The retailing paradox : a study of the green market development in food retailing

    University essay from Högskolan Kristianstad/Avdelningen för Ekonomi och arbetsliv

    Author : Kristina Jovanovic; [2017]
    Keywords : Corporate social responsibility; CSR labeling; food retailing; private eco- branding; green market development;

    Abstract : CSR has become an important issue in the business practices of retailers worldwide. When it comes to the food sector, retailers are expected to adopt CSR practices and influence their consumers and supply chains to behave in a socially responsible way. READ MORE

  5. 14. Can You Hear the Eco? : A Study of How Swedish Municipalities Can Market their CSR-Activities

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Antonia Hultberg; Sheila Nguyen; [2016]
    Keywords : CSR; Corporate Social Responsibility; Environmental; Municipality; Place Branding; Public Sector; Sustainability; Sweden;

    Abstract : Background: In an increasingly globalised world, municipalities more than ever have to compete with each other. Thus, the need to create a brand image has become vital for municipalities. READ MORE

  6. 15. Intersport and their sponsored events - A case study of sponsorship relations

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Johanna Liikamaa; [2016]
    Keywords : sponsorship; sponsorship relations; marketing communications; textile companies and events; sports marketing; events and event marketing; CSR; sponsorship evaluation; branding; co-branding;

    Abstract : The aim of this thesis is to investigate and reflect about the different sponsorship relations between a Swedish sports retailer and their sponsored events. My case for this thesis is the brand Intersport and I am investigating the phenomena sponsorship and their different sponsorship relations and in this case in relation to sport events. READ MORE