Essays about: "CSR and branding"
Showing result 16 - 20 of 32 essays containing the words CSR and branding.
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16. Does CSR matter? : A Quantitative Dissertation on CSR Dimensions Impact on Brand Associations
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : To be socially responsible is a hot topic around the world and it is often discussed how companies shall pull their weight. However, can companies also gain positive brand associations from working with different corporate social responsibility (CSR) dimensions? This study provides insight to what impact economic-, social- and environmental CSR have on brand associations within the clothing industry. READ MORE
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17. Opportunities and barriers to CSR : A qualitative case study of the most important aspects of CSR in medium-sized fashion companies in the moderate price range
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : This thesis covers a qualitative case study of corporate social responsibility work in medium-sized fashion companies in the moderate price range. The aim of the study was to research the barriers and opportunities to corporate social responsibility in medium-sized fashion companies within the moderate price range in order to understand which aspects that are most important for these companies to focus on. READ MORE
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18. Green is the new black : How Swedish luxury fashion brands use sustainability as an advantage in international markets
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The thesis purpose is to analyze sustainability from a Swedish luxury fashion brands perspective. By investigate their product development and green communication it will provide a valuable understanding in how to be internationally competitive. It is a discussed subject within the fashion industry. READ MORE
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19. The problem for business is business
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this thesis is to gain an understanding of the credibility gap between consumers and marketing strategies that aims at gaining moral legitimacy by taking a stand, since it is becoming increasingly important for companies to gain moral legitimacy. By triangulating theories within consumer culture theory, corporate social responsibility and organizational legitimacy and conducting a qualitative empirical study on consumer perception of the research phenomenon, we identify how consumers legitimize these communicational activities. READ MORE
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20. "The war for talent" : A study on employer brand attractiveness and how the choice ofemployer among potential employees are affected by corporate socialresponsibility engagement
University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälleAbstract : An increased social and environmental responsibility has arisen as a result of globalization. Corporations are forced to be more about their social impact to stay attractive on the employer market, since employees are becoming more aware of corporations’ effects on the environment. READ MORE
