Essays about: "kommunikationsstrategi."

Showing result 1 - 5 of 8 essays containing the word kommunikationsstrategi..

  1. 1. Communication Strategies for Branding of Circular & Sustainable Products in the Fashion Industry : A Case Study of H&M Group

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Syeda Shehreen Fatima; [2022]
    Keywords : Circular Economy; Branding; Communication; H M Group; Sustainability; The Fashion Industry; Environmental Impact; Cirkulär ekonomi; Varumärkesbyggande; Kommunikation; H M Group; Hållbarhet; Modeindustri; Miljöpåverkan;

    Abstract : The fashion industry has a significant environmental impact due to its high rate of production and consumption. In order to become sustainable, fashion businesses are making fundamental changes in their business models. READ MORE

  3. 2. The Power of a Sports Consumer’s Perception of Sponsoring Brands : A Study of Sports Fans’ Behavior Towards Sponsorships

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Cecilia Hansson; Hilda Jonasson; [2022]
    Keywords : Sponsorship; sports; consumer behavior; perception; market segmentation; brand equity; Sponsring; sport; konsumentbeteende; uppfattning; marknadssegmentering; brand equity;

    Abstract : Den internationella marknaden inom sport har de senaste åren vuxit kraftigt. Det har bidragit till att supportrar finns i olika delar av världen med en personlig bakgrund som skiljer sig från person till person, vilket påverkar deras uppfattning. READ MORE

  4. 3. Communication strategies in a value-related crisis : case study of Oatly

    University essay from SLU/Department of Molecular Sciences

    Author : Alexandra Steinwall; [2021]
    Keywords : Corporate social responsibility; crisis communication; crisis response; CSR communication; CSR crisis; food industry; food sector; situational crisis communication theory; sustainability; value-related crisis;

    Abstract : The global food system faces great challenges in terms of sustainability. The access to food is unevenly distributed and one third of the population is either suffering from micro deficiencies or from a high calorie intake. READ MORE

  5. 4. What Influences Employees to Become Digital Advocates? : A Quantitative Study of the Relationship Between Employer Branding and Digital Employee Advocacy in Industrial Organisations

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Josefin Ilic; Matilda Tranell; [2018]
    Keywords : Digital employee advocacy; employee advocates; social media; employer branding; organisational commitment; industrial organisations; brand advocacy; communication strategy.; Digitala förespråkare; anställda som förespråkare; sociala medier; employer branding; organisationsengagemang; industriella organisationer; varumärkesstrategi; kommunikationsstrategi.;

    Abstract : Since the introduction of social media, the corporate communication landscape has changed significantly, and thus organisations need to find new innovative ways to communicate. One emerging strategy is digital employee advocacy, which ultimately means that employees voluntarily endorse their employers on social media platforms. READ MORE

  6. 5. Multicast Communication for Increased Data Exchange in Data- Intensive Distributed Systems

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Felicia Schnell; [2018]
    Keywords : Distributed systems; Message handling; Multicast; Publish Subscribe; Electronic Warfare; Distribuerade system; Meddelandehantering; Multicast; Publish Subscribe; Telekrigföring;

    Abstract : Modern applications are required to handle and communicate an increasing amount of data. Meanwhile, distributed systems containing multiple computationally weak components becomes more common, resulting in a problematic situation. READ MORE