Essays about: "CSR in sport"

Showing result 6 - 10 of 11 essays containing the words CSR in sport.

  1. 6. Sponsorship of grassroots- and youth football teams : A qualitative study from the sponsors’ perspective

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : David Arvidsson; Christoffer Hansen Charles; [2016]
    Keywords : Sponsorship; Sport sponsorship; Local sponsorship; Corporate Social Responsibility CSR ; Football; Grassroots; Effectiveness measurement;

    Abstract : Abstract Title: Sponsorship of grassroots- and youth football teams: A qualitative study from the sponsors’ perspective. Authors: David Arvidsson and Christoffer Rex Hansen Charles. Supervisor: Hèléne Laurell. Level: Bachelor thesis in marketing (15 Swedish credits), Spring 2016. READ MORE

  3. 7. Communicating sustainability in green winter sport events : the FIS Nordic World Ski Championships Falun 2015

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Rahel Osterwalder; [2015]
    Keywords : sustainability; sustainable development; corporate social responsibility; CSR; green events; winter sport events; organizational communication; event communication; social constructionism; sustainability branding; environmental change; knowledge; dialogue; involvement; participatory democracy; credibility; trust;

    Abstract : Nowadays, organizations and companies follow the worldwide trend of using corporate social responsibility (CSR) strategies in their communication. They invest in green solutions to take part in the sustainable development towards a better world. READ MORE

  4. 8. Increasing the Commercial Value of Womens Football Through a Holistic View on Sponsorship : A Case Study on Women's Football in Sweden

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Pernilla Elardt; Linnéa Hasselgren; Felicia Havik; [2015]
    Keywords : Sports Marketing; Sport Sponsorship; CSR Sponsorship; Women’s Sports; Women’s Football; Sweden;

    Abstract : Background Football is the most popular sport in Sweden today, however the interest for women’s football is decreasing (Sponsor Insight, 2014, Appendix II). The development of women’s football in Sweden has been remarkable during the last decades. READ MORE

  5. 9. CSR, Glocalisation and Football

    University essay from Malmö högskola/Fakulteten för lärande och samhälle (LS)

    Author : Nathanael Tim Rosell; [2015]
    Keywords : CSR; Glocalisation; Football; Djurgårdens IF; Seattle Sounders;

    Abstract : AbstraktNyckelord: Globalisering, Amerikanisering, Europanisering, Glokaliseringoch CSRFörfattare: Tim Nathanael RosellHandledare: Bo Carlsson och Gun NormarkTitel: CSR, Glokalisering och Fotboll – En jämförelse mellan amerikanskoch svensk fotboll.Problem: I den begränsade svenska sport modellen söker klubbar attattrahera sponsorer, skapa intäkter och vinna fördelar översina konkurrenter. READ MORE

  6. 10. Health promotion at the workplace : Promoting health by embracing the concept of corporate social responsibility

    University essay from Institutionen för organisation och entreprenörskap (OE)

    Author : Elvira Yarashuk; [2013]
    Keywords : health promotion at workplace; physical activity promotion at worplace; Corporate Social Responsibility CSR ; health profile; sport centre; overall health policy; the idea of achieving prosperity; the idea of bridge leading to success;

    Abstract : The main issues, which arise in that research project, are connected with health dimensions. There are emphasised points, which contribute to the employees’ health and well-being, solutions, which organisations implement to prevent workers from diseases and illnesses, to track their current condition of body and mind and generally to improve their overall health situation. READ MORE