Essays about: "Sales and communication channel strategies"

Found 3 essays containing the words Sales and communication channel strategies.

  1. 1. Communication and sales channels' role in international market entry for innovative new venture firms : A case study on TLight

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Emma Winblad von Walter; [2017]
    Keywords : International market entry; Sales and communication channel strategies; New ventures; Customer perceived value;

    Abstract : Globalisation has taken the world by storm by opening opportunities for new markets and easier communication. The general economic climate during the last decade is one reason to this, and the impact has resulted in internationalisation as a key strategy for survival. READ MORE

  3. 2. Channel Partner - Atlas Copco : Increasing the engagement of the different players in the sales channel

    University essay from Uppsala universitet/Institutionen för teknikvetenskaper

    Author : Lovisa Strömsholm; Karin Wu; [2015]
    Keywords : Engagement; motivation; online portal; sales channel;

    Abstract : The Atlas Copco group is an industrial group of companies that are making sales with customers located all around the world. This thesis is done at the ACTA-GI division (Atlas Copco Tools and Assembly Systems GI Division), where the sales process stretches through four main players; the Atlas Copco headquarter in Stockholm, local customer centers, distributors and end customers. READ MORE

  4. 3. Implementation of Marketing Strategies Practiced by Western and Eastern European Fashion Brands : H&M and Reserved Case

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sonia Zawadzka; [2015]
    Keywords : fashion marketing; marketing strategies; high street fashion brands; H M; Reserved; fashion management;

    Abstract : Purpose: The purpose of this thesis is to examine diverse marketing strategies used by Western and Eastern European originated fashion brands based on H&M and Reserved cases as well as which of them are the most appealing to Polish students. Additional aspect of the diploma is to research if there are some evident differences or similarities in implementing these tactics. READ MORE