Essays about: "Carl Waldenor"

Found 2 essays containing the words Carl Waldenor.

1. 1. Is OTT Disrupting Television? - A case study on OTT's impact on the Swedish Television value chain

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Carl Waldenor; [2013]
   Keywords : Television industry; Disruptive innovation; Value chain; Over-the-top; Digital media;

   Abstract : This thesis uses value chain analysis to investigate the recent OTT (over-the-top) developments' influences, consequences and strategic implications on the Swedish television value chain. The purpose of this study is to provide a better understanding of the recent OTT developments in the Swedish television industry, and thereby give industry actors (primarily broadcasters) a "road map" to support strategic choices for future investments. READ MORE

3. 2. The demand for football attendance in Sweden

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Martin Stolt; Carl Waldenor; [2010]
   Keywords : Football; attendance; demand; marketing implications;

   Abstract : This thesis uses ordinary least square analysis to estimate a model that explains the factors affecting fans in their choice of attending football matches in Sweden. The purpose of the thesis was to empirically study the subject of match attendance in Sweden. READ MORE