Essays about: "Carla Aicher"

Found 1 essay containing the words Carla Aicher.

  1. 1. The Influence of Social Media on Consumer Behavior within the Tourism Industry

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Carla Aicher; Oscar Lundin; [2021]
    Keywords : Social media; consumer behavior; tourism; influencer marketing; influencer; tourism influencer; destination marketing.;

    Abstract : With the rise of social media platforms and the phenomenon of social mediainfluencers, consumer behavior has drastically changed within the tourismindustry.A case study was conducted by the authors to determine the ways consumerbehavior within the tourism industry has been affected by social media. READ MORE