Essays about: "tourism influencer"

Found 3 essays containing the words tourism influencer.

  1. 1. The Influence of Social Media on Consumer Behavior within the Tourism Industry

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Carla Aicher; Oscar Lundin; [2021]
    Keywords : Social media; consumer behavior; tourism; influencer marketing; influencer; tourism influencer; destination marketing.;

    Abstract : With the rise of social media platforms and the phenomenon of social mediainfluencers, consumer behavior has drastically changed within the tourismindustry.A case study was conducted by the authors to determine the ways consumerbehavior within the tourism industry has been affected by social media. READ MORE

  3. 2. The role of Instagram Influencers in Last Chance Tourism : Through applying users perception and interaction of Instagram Influencers’ photos of Last Chance Destinations

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Maria Louise Jensen; [2021]
    Keywords : Last-Chance-Tourism; Last-Chance-Destinations; Instagram; Instagram Influencers; Influencer Power; Tourism Motivations;

    Abstract : While theory argues that Instagram influencers are beneficial for rural and sustainable tourism in gaining attention and awareness, they also can generate an increased tourist flow. A newly published article by Palazzo, et al. READ MORE

  4. 3. Instagram as a modern tourist agency : A case study of influencers impact on the tourists of Bali

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : dilek kilic; sriaarthy staphani selvaduri; [2020]
    Keywords : Tourism; Instagram; Influencers; Perception; Marketing; Motivations: Travel;

    Abstract : Instagram is a phenomenon which has the recent years gotten significance within the marketing field. Traditional marketing is being replaced by online-marketing. A concept of marketing that is still evolving within the research field is Instagram influencer marketing. READ MORE