Essays about: "Case study in organizational communication"

Showing result 21 - 25 of 384 essays containing the words Case study in organizational communication.

  1. 21. Conversations on Change: A Case Study of a Swiss Private Bank on Employees’ Sensemaking and Engagement in Light of its Rebranding

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Alexia Helena Röper; [2023]
    Keywords : sensemaking; critical sensemaking; organizational culture; strategic communication; organizational change; rebranding; private banking; Switzerland; employee engagement; Social Sciences;

    Abstract : The rebranding of an organization can be a beneficial strategy to reposition itself in the market to maintain its relevance. At the same time however, it can have disrupting effects on its members' daily work life, creating a novel situation in which perplexity and even resistance may arise, and which they need to make sense of. READ MORE

  3. 22. A communication perspective on barriers to planned implementation - A case study of the implementation of a care pathway at Danderyd University Hospital

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Tobias Eknor; Rebecca Kuhl; [2023]
    Keywords : Communication; Change management; Planned implementation; Barrier; Care pathway;

    Abstract : Organizations continuously undergo planned implementations to improve and develop their way of working, but implementing these changes comes with challenges. Even when the purpose of the implementations is clear and the new way of working is finalized, there is still a high risk that the desired change effects are not reached. READ MORE

  4. 23. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Michael Polatos; Andrii Kernitskyi; [2023]
    Keywords : Customer engagement; Kickstarter; co-creation co-destruction of value; S-D logic;

    Abstract : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. READ MORE

  5. 24. Navigating the Growth Paradox in an Incumbent Business Context : Managerial Implications from a Degrowth Perspective

    University essay from Umeå universitet/Företagsekonomi

    Author : Sabrina Dietrichs; Gitte Thorsén; [2023]
    Keywords : Degrowth; Degrowth Frameworks; Growth Paradigm; Growth Paradox; Organizational Paradox Theory; Managerial Paradox Response; Post-Growth Economy;

    Abstract : Our study investigates how the organizational growth paradox is perceived and managed by incumbent firms from a degrowth perspective. There is a growing critique against the growth paradigm, an increasing support for its abandonment. Scholars are calling for a paradigm shift towards a post-growth economy. READ MORE

  6. 25. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY

    University essay from Umeå universitet/Företagsekonomi

    Author : Emelie Rantatalo; Linda Jonsson; [2023]
    Keywords : corporate social responsibility; corporate branding; CSR- branding; sustainability reporting; stakeholders;

    Abstract : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. READ MORE