Essays about: "critical sensemaking"

Showing result 1 - 5 of 14 essays containing the words critical sensemaking.

  1. 1. Conversations on Change: A Case Study of a Swiss Private Bank on Employees’ Sensemaking and Engagement in Light of its Rebranding

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Alexia Helena Röper; [2023]
    Keywords : sensemaking; critical sensemaking; organizational culture; strategic communication; organizational change; rebranding; private banking; Switzerland; employee engagement; Social Sciences;

    Abstract : The rebranding of an organization can be a beneficial strategy to reposition itself in the market to maintain its relevance. At the same time however, it can have disrupting effects on its members' daily work life, creating a novel situation in which perplexity and even resistance may arise, and which they need to make sense of. READ MORE

  3. 2. The Chameleon Effect: Rethinking Innovation as an Adaptive Resemblance

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jakob Enander; Karl Ekedahl; [2023]
    Keywords : Business and Economics;

    Abstract : The purpose of this study is to extend our knowledge of the elusive concept of innovation by investigating meanings and experiences of it among members in a small med-tech organization. This involves examining how individuals interpret and make sense of innovation and, if or how, they relate to their own organization as an innovative one. READ MORE

  4. 3. Making tradition sustainable: How consumers make sense of NIVEA’s sustainability communication

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Lisa Winnenburg; [2022]
    Keywords : Perceived Brand Authenticity; Sustainability Communication; Sense- making Theory; Consumer Perspective; Global Brand; Social Sciences;

    Abstract : With the growing concern about the environment, consumers become more critical in their consumption and almost every organization communicates its sustainability efforts. However, not in every case do consumers believe in sustainability claims. READ MORE

  5. 4. Strategic Changes in the Post-succession Process in a Family Business : A Case Study through the Lens of Sensemaking

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Xinyi Bao; Yixin Zhao; [2022]
    Keywords : Strategic change; sensemaking; sensegiving; post-succession process; family business; sensehiding;

    Abstract : Background: Succession is not only a significant moment but also a major challenge for a family business’s life. The new CEO’s performances can play a critical role in the post-succession process, which consists of a series of strategic changes. READ MORE

  6. 5. Listeners as sensemakers: Exploring the role of strategic listening in contemporary organizations at IKEA and Tetra Pak

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Jidapa Watanavong; [2021]
    Keywords : strategic organizational listening; learning organization; sensemaking; mindful-organizing; Social Sciences;

    Abstract : Communication research has identified listening as a key skill in the sensemaking process. However, little is known about the practical implementation of listening by practitioners and about its strategic values to the organization. READ MORE