Essays about: "Cassandra Abrache"

Found 1 essay containing the words Cassandra Abrache.

  1. 1. Crisis Communication Management: -A Case Study of Oxfam’s 2018 Credibility Crisis

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Cassandra Abrache; [2019]
    Keywords : Crisis communication; Social media; Social Mediated Crisis Communication;

    Abstract : The growth of social media has set demands on organizations to be online and interact with stakeholders, especially during a crisis. The public are no longer seen as passive receivers of marketing messages. Previous studies have shown that the need for information increases during a crisis. READ MORE