Essays about: "Cause Marketing"

Showing result 1 - 5 of 113 essays containing the words Cause Marketing.

1. 1. Perceptions and Challenges of Online marketing Professionals : Online marketing Professionals’ Perceptions of Challenges in the online campaign optimization process. A Qualitative Study

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Maria-Izabela Fieraru; Laura Tímea Kremeny; [2023]
   Keywords : online marketing campaigns; marketers’ perceptions; optimization process; challenges; the theory of planned behavior;

   Abstract : Online marketing professionals' perceptions about the challenges have got huge importance on marketing campaigns and conversion rates. Online marketing professionals' effective digital marketing strategies are crucial for businesses and clients to grow. READ MORE

3. 2. Exploring Audience Perception of a Cause-Related Sponsorship Campaign : The Case of Hummel and the Danish National Football TeamDuring The 2022 FIFA World Cup

   University essay from

   Author : Franciska Kószás; Patricia Tudesko; [2023]
   Keywords : Corporate social responsibility; cause-related marketing; cause-related marketing campaign; Hummel; The 2022 FIFA World Cup; Qatar; Reddit; online community; audience perception; case study; content analysis;

   Abstract : Background: There has been a noticeable growth in the use of sponsorships and corporate social responsibility in the world of professional sports, especially in football. This phenomenon is not particularly surprising given that modern companies are forced to compete for the attention of more socially conscious audiences. READ MORE

4. 3. Arctic Tourism Fantasies : Tour Operators' perceptions of a winter landscape

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Szabolcs Harhai; [2023]
   Keywords : Arctic; Arctic tourism; climate change; landscape; landscape perceptions; adaptation; Rovaniemi; Finnish Lapland;

   Abstract : The effects of global warming are evident throughout the Arctic, which is warming much more quickly than the rest of the planet and is increasingly being referred to as a fragile environment. The tourism industry in the area, which is built around notions of enchanted wintertime fantasy landscapes, is directly impacted by the effects of climate change. READ MORE

5. 4. Somebody should do something : A qualitative study to determine challenges that politicians face in decsion-making to mitigate climate change

   University essay from Högskolan i Gävle/Miljövetenskap

   Author : Sandra Melander; [2022]
   Keywords : Decision-making; Challenge; Politicians; Parliament; Åland; Climate change; Mitigation;

   Abstract : Climate change is known to cause more frequently occurring extreme events which threaten both natural and human systems as we know them. Island nations are particularly vulnerable to these climate-induced changes, and the Åland Islands are no exception to this rule. READ MORE

6. 5. Business relationship development and marketing for startups : A case study at the industrial startup Nytt Tech

   University essay from Uppsala universitet/Industriell teknik

   Author : Alexandra Lundegård; Josefin Fransson; [2022]
   Keywords : ARA-model; Business relationships; Business-to-business startup; Industrial marketing; Network;

   Abstract : This research is a qualitative case study at the industrial business-to-business startup Nytt Tech aiming to understand how startups work with networkbased relationship marketing in the early phase and how they gain access to the business network and benefit from creating relationships. The following research question is presented: How can a business-to-business startup gain access to and benefit from the business network to create relationships? The study is limited to Nytt Tech and the circumstances that prevail for them. READ MORE