Essays about: "Celebrity endorsement"

Showing result 11 - 15 of 47 essays containing the words Celebrity endorsement.

  1. 11. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Emma Mathilda Lyppert; [2021]
    Keywords : Rebranding; Marketing; Marketing channels; Luxury fashion brands; Millennials; Generation Z; Communication channels; Marketing communication; Rebranding communication.;

    Abstract : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. READ MORE

  3. 12. A COMPARATIVE STUDY ON HOW THE WORLD WILDLIFE FUND ADAPTED ITS 2014 ENVIRONMENTAL COMMUNICATION CAMPAIGN EARTH HOUR IN SWEDEN AND TURKEY

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Melisa Bergström; [2021]
    Keywords : Climate change; Earth Hour; Environment Communication; Narrative Framing; Symbolic Action; Environmental Advocacy Campaigns; Klimatförändringar; Earth Hour; Miljö Kommunikationskampanj;

    Abstract : Klimatförändringar är ett allvarligt problem som hotar vår planet och alla dess invånare.Världsnaturfonden (World Wildlife Fund) arbetar för att minimera och förhindra de skrämmandekonsekvenser som vi oundvikligen kommer att möta om vi fortsätter att leva och konsumera som vi gör. READ MORE

  4. 13. The viability of feeding seaweed to cows. An assessment of the key opportunities and barriers facing the commercialization of factory-produced Asparagopsis taxiformis as a methane-reducing additive for dairy cows in Sweden.

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Cora Taylor; [2021]
    Keywords : Asparagopsis taxiformis; methane-reducing additive; commercial viability; Earth and Environmental Sciences;

    Abstract : An estimated 6% of human greenhouse gas emissions are the result of enteric methane production by cows. Asparagopsis taxiformis, a semi-tropical alga, is one solution. Supplementation of this alga to cows at a small percentage of their daily intake has reduced methane emissions by over 98% in trials. READ MORE

  5. 14. The influence of celebrity endorsement through social media on impulsive buying in Sweden

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Halima Abedin Jitu; MD Atiqur Rahman; [2020]
    Keywords : Celebrity; Consumer behavior; Endorsement; Impulsive buying; Social media.;

    Abstract : Aim The authors seek to explore the impact of celebrity endorsement through social media on consumer behavior, specifically on impulsive buying. Methodology The quantitative research approach was adopted, and a questionnaire was administered to university students in 3 cities (Gavle, Uppsala, and Stockholm). READ MORE

  6. 15. Chinese Consumer Willingness Towards Eco-Conscious Apparel Purchase : An Application of the Theory of Planned Behavior

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Fanlv Jin; [2019]
    Keywords : Eco-conscious apparel; Theory of planned behavior; Sustainable consumption in China; Willingness to pay a price premium; Sustainable fashion; Apparel containing recycled fibers;

    Abstract : Purpose – This thesis aims to contribute to the understanding of the Chinese customers’ perception and acceptance of eco-conscious apparel (ECA) based on the theory of planned behavior (TPB). The thesis further examines whether people would like to pay more for ECA and how the factor of willingness to pay a premium is influenced by TPB variables. READ MORE