Essays about: "Chinese internet industry"

Showing result 1 - 5 of 22 essays containing the words Chinese internet industry.

  1. 1. The effects of different acquisition strategies on brand equity and purchase intention

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Pupu Jin; [2023]
    Keywords : Brand image; Acquisitions and Mergers; Automobile industry; Brand equity; Purchase intention;

    Abstract : Purpose - This study investigates the effect factors of brand equity and purchase intention for the original brand from the M&A perspective, involving two types of acquisitions (acquiring a medium image brand and acquiring a high-end image brand). The study object is a Chinese low-end automobile brand, Changcheng, who seeks to improve the brand. READ MORE

  3. 2. Lower Barriers and Higher Social Status? — Chinese Women Working in E-commerce

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Yuxin Li; [2022]
    Keywords : gender inequality; e-commerce; Internet companies; inequality regimes; barriers; social status; Confucian culture; China; Business and Economics; Social Sciences; Cultural Sciences;

    Abstract : With the recent development of Internet technology, the e-commerce industry is booming. However, under this rapid development, various inequality issues are hidden. Inspired by Goldin's (2002) study on declining gender significance, this paper focuses on the gender inequalities faced by female employees in the e-commerce industry in China. READ MORE

  4. 3. Discursive Construction of Chinese Women: Exploring the Multi-perception Discourses of the Reality Show Sisters Who Make Waves 

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Liu Liming; [2021]
    Keywords : Chinese women; reality show; celebrity culture; digital labour; hybrid media system; Discourse-Historical Approach DHA ;

    Abstract : This study explores the discursive construction of Chinese women in the Chinese reality show Sisters Who Make Waves, with a special focus on the discursive shifts and their relevance to the wider discourse of and about Chinese women. The analysis is carried out on two levels: the discursive construction of Chinese women in the said reality show and its recontextualisation across other discourses including in the public sphere and semi-private opinions of Chinese women. READ MORE

  5. 4. Transformational Leadership in the Chinese Culture : A Quantitative Study on the Impact of Transformational Leadership on Chinese Internet Companies’ Performance

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Mohamed-Amine Sakat; Lingyu Ye; [2021]
    Keywords : Transformational leadership; Chinese internet industry; Organizational performance; Employee voice behavior; Promotive voice; Prohibitive voice; Leaders; Motivation; Employees. ;

    Abstract : Abstract  Linnaeus University – Campus Kalmar School of Business and Economics Leadership and Management in International Contexts (60 credits)  Title: Transformational Leadership in the Chinese Culture – A Quantitative Study on the Impact of Transformational Leadership on Chinese Internet Companies’ Performance.  This research aims to study how transformational leadership affects organizational performance and the mediation effect of employee voice behaviour. READ MORE

  6. 5. Exploring Media Panic Discourses: News Media Attitudes toward Digital Games in China

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Shi Erchen; [2021]
    Keywords : digital games; game addiction; news media; moral panic; media panic; content analysis;

    Abstract : Previous research demonstrated the phenomenon of moral panics on “dangerous” games mostly from Western perspectives, regarding media violence and deviant behaviour. With the development of media technology, the term “media panic” has evolved from moral panic, representing the debates and fearful emotion from the public when a new media technology has been created. READ MORE