Essays about: "Commercial marketing"

Showing result 21 - 25 of 124 essays containing the words Commercial marketing.

  1. 21. Understanding the Digital Future : Applying the Decomposed Theory of Planned Behaviour to the Generation Y's Online Fashion Purchase Intention while Creating and Using a Customised Avatar

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Eva Lancere de Kam; Jacqueline Diefenbach; [2020]
    Keywords : Virtual fitting; virtual fashion; virtual avatar; customised avatar; Theory of Planned Behaviour; Decomposed Theory of Planned Behaviour; Generation Y; online buying behaviour;

    Abstract : Abstract Purpose - The purpose of this master thesis is to research the Generation Y’s online purchase intention for fashion items while creating and using a customised avatar. Overall, the objective is to create a better understanding of this technology’s potential, formulate managerial implications for fashion businesses and strengthen business viability. READ MORE

  3. 22. Surrounded by Online Casino Commercials : An exploratory study of consumers´perceptions, attitudes and emotions in relation to semiotic and rhetorical tools

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Louise Nygren; Josefine Albinsson; [2019]
    Keywords : Perceptions; attitudes; online casino gambling; TV-commercials; semiotics; rhetoric;

    Abstract : The number of online casino companies in the Swedish gambling market, and especially the number of online casino commercials in Swedish television, has significantly increased during the last ten years. Previous studies show that Swedish consumers have negative attitudes toward gambling advertising. READ MORE

  4. 23. Exploring the viability of re-introducing Lablab purpureus (L.) Sweet as a multifunctional legume in northern Tanzania

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Christopher Forsythe; [2019]
    Keywords : Tanzania; agroecology; Lablab purpureus L. Sweet; insect pest; accession; multifunctional crop; viable crop; socio-ecological niche;

    Abstract : Tanzanian people are currently facing food insecurity, poor nutrition and poverty. Agriculture is not meeting the demand since Tanzania is a net food importer. READ MORE

  5. 24. What Speaks to Us: Comparing Attitudes to Text- and Voice-based Purchase Reminders

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jakob Nordfeldt; [2019]
    Keywords : Voice technology; Virtual assistant; Marketing; ; Attitude; Reminder; AI; Linguistic Devices; Smart assistant; Alexa; Google;

    Abstract : Despite the rapidly increasing usage of virtual personal assistants (VPAs), little research has been devoted to how consumers respond to commercial VPA messages. This study makes an initial contribution by analyzing responses to a purchase reminder. READ MORE

  6. 25. Daylighting and Electric Lighting Integration in the Retail Sector

    University essay from Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljö

    Author : Rafael Campama Pizarro; [2019]
    Keywords : daylighting; electric lighting; lighting controls; integration; human centric lighting; circadian potential; melanopic lux; non-visual effects; energy saving; retail; case study; IEA-SHC; furniture store; shopping experience.; Arts and Architecture; Earth and Environmental Sciences;

    Abstract : The retail sector represents 11% of the GDP and employs 15% of the workforce in the European Union. To tackle growth of e-commerce, physical retail stores need to be reviewed; both to decrease operating costs, increase productivity and to make the shopping experience more appealing. READ MORE