Essays about: "Commercial marketing"

Showing result 11 - 15 of 124 essays containing the words Commercial marketing.

  1. 11. Risk-benefit perception of AI use : Public perception of AI in healthcare and commercial domains

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Theodor Årnfelt; [2021]
    Keywords : Risk judgment; Benefit judgement; Affect Heuristics; Algorithm aversion;

    Abstract : AI applications are today implemented in a wide range of settings with the goal of achieving greater efficiency. However, these implementations can not be guaranteed to be free of risks. READ MORE

  3. 12. Key success factors for turning a high technology startup into a commercial success: A case study of a semiconductor startup

    University essay from Lunds universitet/Produktionsekonomi

    Author : Gustav Christensen; Alexander Bengtsson; [2021]
    Keywords : High-technology; startups; market focus; technology focus; technological capabilities; commercialization; semiconductor; Technology and Engineering;

    Abstract : While there have been numerous research papers defining and discussing high technology startup success, there is a lack of unity what the recipe for success is. Due to lack of market orientation being one of the most common reasons for startup failure, combined with the essentiality of having a strong technology base in a high technology environment, there is an interest to study their intersection also due to confine previous research in this area. READ MORE

  4. 13. Influencer Marketing on Social Media - Commercial or non-commercial content? - an influencer perspective

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Taraneh Bahremandi; [2021]
    Keywords : Social media; Influencer marketing; Marketing;

    Abstract : Influencers are some of the most important players in social media marketing, one of many reasons why they are so important is the fact that they can be both opinion formers and marketing tools. The position influencer marketing has in society has created demarcation problems between freedom of press and speech and marketing laws. READ MORE

  5. 14. Affecting the consumer by reflecting the consumer? : A qualitative study about how diversity and inclusion in sports commercials affect the consumer´s self-concept.

    University essay from Jönköping University

    Author : Ida Jacobsson; Olivia Friberg; [2021]
    Keywords : Diversity; Inclusion; Visual Communication; Sports Commercials; Semiotic analysis;

    Abstract : Background: Inclusion and diversity have been a frequently discussed subject within marketing for many years. In particular, marketing communication has to a large extent been criticized to not reflect the reality of society. READ MORE

  6. 15. AI acceptance and attitudes : People’s perception of healthcare and commercial AI applications

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Josef Jönsson; [2021]
    Keywords : Acceptance; Algorithm aversion; Artificial intelligence; Attitudes; Technology;

    Abstract : The relevance of AI is ever increasing. The goal of the wide implementation is usually either to boost task efficiency or for public comfort. To fuel this progression, more personal data is being used and Artificial intelligence inhabits the role of the human expert, in many different applications. READ MORE