Essays about: "Commercial marketing"

Showing result 6 - 10 of 124 essays containing the words Commercial marketing.

1. 6. Polymerization of isatin towards polymers for anion exchange membranes and gas separation applications

   University essay from Lunds universitet/Kemiska institutionen

   Author : Simone Facchini; [2022]
   Keywords : organic chemistry; membranes; isatin; polymers; Chemistry;

   Abstract : In a world where the problem of energy resources, pollution and all aspects related to these issues becomes more and more dominant, a greater commitment is needed in the search for solutions. The goal of this project is to make a contribution to the research and development of new materials to reduce the environmental impact in some fields. READ MORE

3. 7. Franchisestrategi för producenter av cirkulära odlingssystem : en studie av Johannas Stadsodlingar

   University essay from SLU/Dept. of Economics

   Author : Gustaf Knutsson; Teodor Rosenlew; [2022]
   Keywords : Cirkulära odlingssystem; Internationell expansion; Franchising;

   Abstract : På grund av den utveckling som ses i samhället idag med krav från konsumenter om spårbarhet från leverantörer och kunna konsumera med gott samvete (så) ställs det höga krav på dagens livsmedelsproduktion. Denna höjda medvetenhet har lett till ett ökat intresse för hållbara odlingssystem såsom cirkulär odling. READ MORE

4. 8. Sustainability Propaganda – The Oatly case : A qualitative content analysis of Oatly's external communication.

   University essay from Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

   Author : Maja Lundgren; [2022]
   Keywords : Propaganda; brand activism; persuasion; rhetoric; strategic communication; Oatly; Propaganda; varumärkesaktivism; övertalning; retorik; strategisk kommunikation; Oatly;

   Abstract : The brands' commitment to sustainability is being developed into an established market strategy, which means that the concept of brand activism is becoming increasingly common. Due to this development, the external communication that these brands drive also tends to adopt a more convincing and coercive approach in order to influence the consumers. READ MORE

5. 9. Mending the end-goal paradox of social and commercial marketing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Klara Käll; Nuria Budesca Alameda; [2022]
   Keywords : Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain; Business and Economics;

   Abstract : Title: Mending the end-goal paradox of social and commercial marketing - An explorative case study of brands’ emotional communication influence on consumers’ behavioural attitudes Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Klara Käll & Núria Budesca Alameda Supervisor: Annette Cerne Keywords: Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain Purpose: The purpose of this study is to investigate consumers' attitudes toward social marketing behaviours communicated by brands with regards to emotions. Methodology: This research was carried out with the research philosophies of relativism for ontology and social constructionism for epistemology. READ MORE

6. 10. How Short-term Leasing Can Mitigate Vacancies in Retail Stores : Implementing Short-term Leasing in the Retail Industry

   University essay from KTH/Fastigheter och byggande

   Author : Jesper Öhman; Knut Benson; [2021]
   Keywords : Pop-up Store; Short-term Leasing; Property Owners; Commercial Real Estate; Retail; Pop-up butik; Korttidsuthyrning; Fastighetsägare; Kommersiella fastigheter; Detaljhandel;

   Abstract : Retail is changing. E-commerce is increasing its percentage of total sales while physical storesare closing. This affects how real estate companies work with retail spaces to minimizevacancies, and short-term leasing, also called pop-up stores, is one way to do so. Pop-ups haveexisted in different forms for a very long time. READ MORE