Essays about: "Connective Action"

Showing result 21 - 23 of 23 essays containing the words Connective Action.

  1. 21. “I can’t stop being an activist” : study on mediated activism and social change in Belarusian LGBT+ community

    University essay from Stockholms universitet/Institutionen för mediestudier

    Author : Yana Snizhko; [2018]
    Keywords : mediated activism; LGBT activism; collective connective action; social media; Belarus; ;

    Abstract : During the last five years mediated activism dedicated to LGBT+ issues in Belarus has flourished despite restrictive context: several new online initiatives, including a media project, have been launched. The current study investigates how one of the most politically underprivileged and marginalized groups – LGBT+ activists – make use of online social media to advocate for positive social and political modification in the Belarusian society. READ MORE

  3. 22. The value creation in brand public

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zana Rama; Hongwei Han; [2018]
    Keywords : Brand public; brand community; crowd; affectivity; connective action; social status game; micro-celebrity; Business and Economics;

    Abstract : Purpose: Brand public is a new theory developed as a brand communication on social media. The aim of this thesis is to reveal the value creation of brand public in contrast to the values created by brand community Methodology: We apply a postmodern perspective and our study is constructionistic, therefore we have selected the qualitative approach called netnography. READ MORE

  4. 23. Attitudes toward Attitude : Kenneth Burke's views on Attitude

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Waldemar Petermann; [2013]
    Keywords : Kenneth Burke; attitude; symbolic action; Dramatism; Pentad; Hexad;

    Abstract : In this thesis, a review of Kenneth Burke's use of the term attitude in his published works as well as in some unpublished notes, drafts and letters, is performed. Three periods of different usage are found. Early works feature a pervasive attitude with elements of both body and mind. READ MORE