Essays about: "Consumer taste"

Showing result 16 - 20 of 97 essays containing the words Consumer taste.

  1. 16. Virtual influencers come to the rescue? A quantitative study exploring consumer purchase intentions based on their perceived credibility of virtual influencers, with the mediating role of taste leadership

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Louelle Tameu; Yimei Xie; [2022]
    Keywords : Virtual influencer; Influencer marketing; Source credibility; Taste leadership; Purchase intention; Business and Economics;

    Abstract : Thesis purpose: The purpose of this research is to investigate the extent to which virtual influencers are perceived as credible sources of advertising and how their credibility attributes affect purchase intention among consumers. Specifically, this study aims to provide a deeper comprehension of this new influencer marketing phenomenon and to guide marketing managers in the understanding of consumer perceptions of virtual influencers. READ MORE

  3. 17. Play it cool - Understanding Consumer Identity Performances through Musical Taste

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Miriam Barbara Tröndle; Tsvetelina Rakova; [2022]
    Keywords : Bourdieu; Consumer Culture Theory CCT ; digital selves; digital world; Goffman; identity; fragmented self; judgement; legitimization; musical taste; music consumption; music-streaming services; selective self-presentation; symbolic violence; Spotify; stigma; performances; validation; Business and Economics;

    Abstract : Sharing music and displaying one’s musical preferences have become an inseparable part of the content circulating on social media, dating apps, and the online world as a whole. Accordingly, music-streaming services are providing users with more and more functions to share musical content on other platforms and even introduced summaries of their annual music consumption. READ MORE

  4. 18. Development of a Flexitarian food product : The Flexi hot dog

    University essay from SLU/Department of Molecular Sciences

    Author : Valli Tirounavoucarassou; [2022]
    Keywords : flexitarian; diets; carbon footprint; sensory evaluation; consumer preferences; nutrient assessment;

    Abstract : Many studies show that plant-based diets are good for both human health and the environment and recommend lowering meat intake considering mounting environmental and animal welfare issues. This facet prompted protein transitions around the world, which in turn aided in the emergence of various diets. READ MORE

  5. 19. Packaging for Plant-based protein diets - Exploring the requirements from the consumer and industry perspective

    University essay from Lunds universitet/Förpackningslogistik

    Author : Revathi Saravana Kumar; [2021]
    Keywords : Technology and Engineering;

    Abstract : The sustainable production and consumption of foods is gaining traction and globally, it is believed that there is nutritional transitional taking place from animal-based protein to plant-based protein. Product requirements, supply chain conditions, and consumption patterns for animal-based proteins and plant-based proteins will vary. READ MORE

  6. 20. Nyckeln till fibrer : texturbildning i växtbaserade köttanaloger

    University essay from SLU/Department of Molecular Sciences

    Author : Hedvig Bergsten; [2021]
    Keywords : växtbaserade köttanaloger; fiberformation; proteininnehåll; extrudering; shear cell technology; mykoprotein; spinning-system; 3D-printin; proteinskifte;

    Abstract : Marknaden för växtbaserade köttalternativ är hetare än någonsin och lockar till sig allt fler konsumenter. I takt med att köttkonsumtion alltmer pekas ut som en stor klimatbov och generellt diskuteras i negativa ordalag har intresset för köttanaloger ökat kraftigt. READ MORE